Mercedes-Benz Will Sell MV Agusta Sportbikes

"Newport Italian Media Report via AutoBlog"  

Mercedes-Benz is betting big on MV Agusta. The German automaker acquired a 25-percent stake in the Italian motorcycle manufacturer back in 2014. It now appears that Mercedes dealers will begin displaying MV's sportbikes.

According to BMW Blog, MV Agusta's president Giovanni Castiglioni revealed to journalists at the launch of the new Brutale 800 that 127 Mercedes dealers in Europe will soon start displaying the Italian firm's motorcycles. That would be a very different approach from its rivals. BMW makes both motorcycles and automobiles, but doesn't sell its two-wheeled vehicles through its four-wheel showrooms unless the dealership has franchises for both. The same goes for Ducati, which doesn't display at Volkswagen, Audi, or Lamborghini dealers....